Senior Product/UX/UI Designer

SUMMARY

I have over 15 years of experience working as a product designer responsible for user experience, user interface, interaction and visual design. I worked for small startup companies and big companies such as Oracle, Yahoo!, Apple, Kaiser Permanente, Intel, McAfee, Align Technology and IBM. I worked on Enterprise, B2B SaaS platforms and I designed multiple consumer native iOS and Android applications. As lead designer, I'm responsible for all stages of the design process from defining business objectives and understanding user needs, user research and usability testing, to delivery of high fidelity mockups, providing visual assets, typography and technical specifications for engineering teams. I work closely with stakeholders, product managers, developers, content writers and other teams to guarantee project success.

EXPERIENCE

IBM, Product UX/UI Designer, remote, 08/2024 - 12/2024 (Contract) Working in a cross-functional team to develop a performance application that incorporates AI technology from IBM Cloud and leveraging the Azure OpenAI / Whisper Service models. The app aims to increase productivity, streamline post-meeting follow-ups and provide a seamless experience across multiple platforms. Features and tools: Design consumer native iOS application with capability of the audio and video recording, converting audio and video files to transcribed text format and summarize recording transcription. Management of the recording, transcription and summary files includes search, sorting, and export audio and text files. Multi-source recording and real time transcription; transcription summarization and editing, multiple languages support. Design process: Facilitate brainstorming and design review sessions, collect stakeholders input and feedback, create Keynote presentations to demo project progress and case studies to document project design process. Create user personas and user stores and journey maps. Work with stakeholders on product requirements and user stories. Develop wireframes and interactive prototypes. Collaborate with PMs, engineers and AI and Cloud Architects. Create high fidelity mockups and deliver specifications and visual assets based on the IBM Carbon design system to engineering teams.

GroupEra, Product UX/UI Designer, Santa Clara CA, 08/2023 - 07/2024 I work as a freelance designer on a variety of projects including product design for web-based and native mobile applications, wireframes, prototypes, high-fidelity mockups, iconography, typography and all assets, visual and technical specification. I also work on business branding and corporate identity packages, desktop publishing, product packaging and labeling, web design, marketing and events material, creative and technical illustrations.

SupplyShift, Sr. Product UX/UI Designer, Santa Cruz CA, 01/2022 - 07/2023 Worked on web-based Enterprise B2B SaaS supply chain transparency platform. Was responsible for the design of the new and improvement of the existing features. I reduced features design and development time by 40% by implementing a new design system, establishing a design thinking work process and effective communication channels between design and engineering teams. Features designed: User onboarding and registration, creation and management of the company and multiple users accounts. Partner branding guidelines and specifications. Customization of the user permissions. Landing page dashboard. Process of uploading suppliers info and data on platform. Tool for the supplier data analytics and comparison. RAG-based chatbot and communication channel between buyer and supplier companies. Design process:
Conducted market research. Created user journey maps and user personas. Facilitated ideation sessions with design, engineering and PM teams. Developed wireframes and interactive prototypes. Conducted user tests. Created high fidelity mockups and visual assets. Provided visual and technical specifications to development teams. Collected and analyzed users feedback and data received from analytics tools.

Align Technology Inc., Sr. Product UX/UI Designer, San Jose CA, 05/2018 - 12/2021 I designed MyInvisalign app, native iOS/Android mobile, Apple/Android smartwatch and web-based consumer tool to help patients and doctors to keep track of the Invisalign treatment progress and help patients to stay compliant with doctor recommendations. Worked on IDS Doctor Portal - B2B Treatment Provider Platform. Features designed: User onboarding and account creation. Doctor locator, Smile simulation, Insurance verification, Treatment assessment, Appointment request and scheduling, Timer, Time log, Calendar, Notification setup, RAG-based chatbot, Photo gallery, Referral process, User goal setup, Virtual Care feature including messages and images sharing, Subscription payment process, in app company retail store promotion. Treatment providers idea board contest, Live Chat, Align university test and quiz framework, Treatment file repository and management system. Design process: Conducted market research. Interviewed patients and treatment providers. Created user journey maps and flow diagrams. Developed wireframes and interactive prototypes. Conducted user tests with potential and existing users. Conducted usability tests to ensure WCAG AA, WCAG AAA and section 508 accessibility compliance. Created high fidelity mockups, visual assets and design system components, patterns and icon library. Provided visual and technical specifications to development teams. Collected and analyzed users feedback and data received from analytics tools. Collaborated with PMs, engineering teams, UX researchers, marketing and content writers, other members of the design team and third party vendors such as insurance verification, referral rewards and payment processing vendors. Conducting projects demos and presentations to stakeholders using Keynote and Google slides.

Intel / McAfee, Lead Product UX/UI Designer, Santa Clara CA, 05/2014 - 04/2018 I successfully designed multiple native iOS and Android mobile consumer applications, including McAfee Safe Connect, McAfee Mobile Booster, and McAfee Safe Call. I also was a product designer for the augmented reality (AR) pilot AI mobile application beSafe to detect a collision or impact and send a message to emergency services Features designed: New user onboarding experience, app quick tours, user accounts creation and management. App monetization including retail advertisement and user package upsell. VPN Client Subscription payments process, Virtual Location Selector, Device Battery Optimiser, Notification Center, Device Settings Customization, Photo Gallery Management, Call Protection, Parental Control, Multi User Device Account Sharing, Network Protection. Design process: Created wireframes, user journey maps, storyboards, flow diagrams and interactive prototypes. Conducted usability testing. Created high-fidelity mockups, UI components and patterns, and provided assets and specifications. Created libraries of icons to be used in iOS, Android and web applications. Collected and analyzed user feedback. Developed Ico McAfee font to be used on company websites and web apps. Collaborated with PMs, engineering teams, UX researchers, marketing, content writers, localization teams and third party vendors.

Oracle, Principal Visual Designer, Redwood City CA, 06/2012 - 02/2014 I was responsible for design of user experience and interfaces of the Oracle development tools and Alta design system, including iconography, typography, components and UI patterns libraries ready for the product implementation. Redesigned and supported Oracle NetBeans website, social media pages and trade shows marketing materials. Features and tools designed: ADF (Advanced Developer Framework), JDeveloper, NetBeans Easel, WebLogic, ODCS (Oracle Developer Cloud Service) and Oracle content management software WebCenter for desktop, web and mobile environments. Worked on Alta design system, a library of UI components and patterns used in Oracle enterprise products. Designed various components, provided specifications and directed implementation of components into the design system to ensure consistency and minimizing customization time for white label products. Design process: Created user flow diagrams. Developed wireframes and interactive prototypes. Collaborate with PMs, engineers and design team members. Worked closely with front end developers to ensure design implementation. Provided assets, guidelines, visual and technical specifications to developers.

Xtime, UX/UI Designer, Redwood City CA, 03/2010 - 05/2012 (Contract/Freelance) Redesigned/customized web and native mobile iOS and Android automotive maintenance and service scheduling application to be used in dealerships service stations of the specific to maim manufactures. Customized UX and UI of the app based on specifications and visual guidelines provided by various clients. Created high-fidelity layouts, UI components and patterns, sets of application icons and other visual assets. Provided visual and technical specifications to development teams. Worked closely with clients, stakeholders. PMs and teams of developers.

Yahoo!, Web UX/UI Designer, Sunnyvale CA, 01/2012 - 03/2012 (Contract) I was working on the user experience of Yahoo! BOSS - a customizable search system. I worked on BOSS search desktop and mobile experience and developed specifications for visual elements for Yahoo!/partner branding guidelines. I was also responsible for the design of advertisement and media modules for Yahoo! Finance, Yahoo! News and Yahoo! Answers. Features and tools designed: Yahoo! Search Boss partner dashboard and settings, customization and branding guidelines. Design of the components and layouts of the retail products search result pages. Design of the Slide Show carousel component that contains Search Result images and reference content links. Designed to explore related advertising components and patterns. Designed icons, illustrations, marketing images. Design process: Created user flow diagrams. Developed wireframes and interactive prototypes. Collaborate with PMs, engineers and design team members. Conducted design reviews, testing and feedback collection from design team and potential users. Created high fidelity mockups and visual assets. Provided assets, guidelines, visual and technical specifications to developers.

Kaiser Permanente, Web UX/UI Designer, Oakland CA, 02/2011 - 12/2011 (Contract) I designed a Choose your doctor online feature for desktop and mobile users. Designed and maintained Kaiser Permanente My Doctor, KP Live Well Be Well, and Leadership Institute websites. Features designed: Designed desktop and mobile Choose your doctor online feature of the KP website to help patients to find doctors based on criteria such as location, background, education, spoken language and more. Designed and maintained websites promoting healthy lifestyle to the Kaiser Permanente members and support community of the Kaiser Permanente health care providers. Designed icons, illustrations. Design process: Developed wireframes and interactive prototypes. Collaborated with PMs, engineers and design team members. Conducted design reviews, testing and feedback collection from design team and potential users. Created high fidelity mockups and visual assets. Provided assets, guidelines, visual and technical specifications to developers.

Apple, UX/UI Designer, Cupertino CA , 08/2010 - 01/2011 (Contract) Designed desktop MacOS applications for the internal Apple users. I was responsible for the design of the new 0:1 application for the internal use by the Apple employees. Design process:
Developed wireframes and built high fidelity interactive prototypes for user testing and stakeholder review. Conducted user testing sessions with potential product users. Delivered high-fidelity mockups and layouts. Provided visual assets, visual and technical specifications to the development team.

Applied Biosystems, Senior Graphic Designer, Foster City CA, 03/2002 - 06/2010 I created hundreds of technical and medical illustrations, instructional flow charts and diagrams, work process manuals, digital products prototypes and animated demos. Developed user interface for several internal applications, designed and developed internal websites. Developed company brand standards and guidelines. Created product labels and packaging design. Designed corporate web store and downloadable store catalog. Designed company print-ready products catalog. Responsible for creating artwork, preparing print ready materials, communication with third party vendors (print shops) and supervision of the print production.

PROJECTS

My Invisalign, consumer: web | iOS | Android. Align Technology. The My Invisalign app is a one-stop shop that helps deliver healthy, beautiful smiles.

McAfee Safe Connect, consumer: web | iOS | Android. McAfee. Safe Connect by McAfee gives you bank-grade encryption, WiFi protection, private browsing services, and Internet security to help keep all your online activities, sites visited, and identifiable information private and secure from hackers – even on public Wi-Fi or open networks.

SupplyShift platform, enterprise: web. SupplyShift. Software to drive supplier performance and provide the insights to mitigate risk and deliver your triple bottom line—protecting your business, people, and the planet.

AWARDS

2021 IPM Award Issued by IPM leadership Align Technology

2021 Inventor Award Issued by The IP Team Align Technology

2020 IPM Award Issued by IPM leadership Align Technology

2018 Info Security PG's Global Excellence Awards® McAfee

2016 BMA Platinum Award Best Business & Productivity App Issued by Best Mobile App Awards McAfee