McAfee beSafe
AI-powered personal safety app
AI-powered mobile application that detects collisions or impacts and automatically alerts emergency services. Using Intel's IntelligentAlerts Machine Learning technology, beSafe enhances personal and child safety on smartphones and wearables.
Project Focus
beSafe runs on a smartphone or wearable device, detects a collision or impact, and sends a message to emergency services and emergency contacts.
Design Direction
The experience was designed for fast access, clear alert states, intuitive controls, and reliable emergency response across mobile and wearable contexts.
Problem Statement
There's a growing need for accessible safety solutions across personal, child, and elderly care — from outdoor sports and travel to healthcare and patient monitoring. beSafe was designed to provide automatic detection and emergency alerts in moments that matter most.
Mockups
High-fidelity mockups illustrating the beSafe experience across mobile and wearable platforms.
Wireframes
Wireframes demonstrate two variations of the alert flow, refined through usability testing to simplify setup and reduce false alarms.
Outcome
The beSafe prototype demonstrated how AI-driven safety technology could extend beyond enterprise security into personal well-being. The design achieved a fast, reliable alert flow and a user-friendly experience suitable for daily activities, sports, and elder care.
